Judeth Wilson is leading and innovating the corporate training industry. With more than 17 years experience creating and designing soft skill training courses using the science of ‘Accelerated Learning’, Judeth leads and trains the largest network of specialised industry trainers through her company, Upfront Communications.
Judeth founded Upfront Communications in 1997 and it is the largest training organisation in Australia offering training in all soft skills for a diverse range of companies. Upfront Communication’s point of difference lies in its network of highly specialised trainers who tailor make and customise training courses to meet individual client needs. Through the ‘Accelerated Learning’ principle, the company has created multi media training sessions that are interactive, productive and fun with results at least 60% greater than even the very best conventional lecture-style training. Clients who have engaged its services include Sanofi Aventis, Grant Thornton, DHL, Hewlett-Packard, NCAA, Enigma Health, BT, 3M, USAID, Johnson and Johnson, De La Roux Currencies, Tate and Lyle, Novartis and Thomas Cook to name but a few.
Author of three books, “The Inside Secrets of Powerful Presenters: How to get enthusiastic applause, even a standing ovation, every time you speak”, “Become A Millionaire Working Just Two Days A Week” and “Training Works: Better People, Better Bottom Line”, the latter which was co-authored with a compilation of her leading specialist trainers, Judeth is established as the leader in the training industry. Her expertise has been recognised within the media, featuring in the ‘Financial Review’ and ‘Inner West Courier’ and interviewed on Channel 7’s ‘The Morning Show’, positioning her as a key media expert. She was invited and featured as a judge on New Zealand television program, ‘Trainers On Trial’, showing the extension and far reach of her reputation. She has a degree in Journalism from Rhodes University in South Africa (majors in journalism, English language and linguistics), is an Advanced Toastmaster, a certified Neuro-Linguistic Programming (NLP) practitioner and holds an Australian Certificate IV in Training and Assessment.
1) Specializing is the way forward – people are more willing to listen and pay for services from a specialist.
2) Put your hand up to speak anywhere and everywhere. There are many opportunities available and speaking helps to set you up as an expert in your field.
3) ‘Fish in the right pond’. Determine your ideal market rather than taking a scatter-gun approach and trying to be all things to all people.